1.To create successful and ethical business organizations that will thrive on it’s social and cultural accomplishment rather than money only.

2.To establish the practice of valuing IDEA more than tangible items.

3.To export and import ‘good’ culture to and from other cultures to create diversity and to make this world a happy place.

4.To promote Innovation of culture and culture of innovation.

5.To create respect for individualism and to eradicate ethnocentric attitude.

6.To nurish independent achievement targets for individuals and organizaition which is not dictated by social pressure and media.